AttentionPlease® · A Live Workshop with Ron Franklin
The average American spends 7.6 hours a day on screens — about 5.7 months of every year, handed to someone else's agenda. This two-hour workshop is built around one question: how do you take it back?
At 7.6 hours a day — the US average across every screen — this is what your year actually looks like.
Reclaim just one hour a day and you get back 23 full waking days every year.
Not calendar days. Waking days — sixteen hours of actual living.
Research-based minimums — conservative estimates of what 365 focused hours actually produces. The US average is four books read per year. This is what the time is worth.
The US average is four books a year. At one hour a day you read 20× more than the typical American. Bill Gates reads 50 a year — and schedules the time deliberately.
ABRSM Grade 4–5 — equivalent to five years of weekly lessons. Play 50+ songs fluently. The musician at every gathering.
B1–B2 proficiency (FSI data). Navigate any Spanish-speaking country comfortably — order, negotiate, socialize, make friends.
At 750 words an hour: 273,000 words produced — one complete, revised, published manuscript. The book you've been meaning to write.
Hal Higdon's plan takes ~80 hours. Four marathons trained and completed, with 85 hours of cross-training left over. Couch to endurance athlete.
40–60 hours of required study. Done in seven weeks at one hour a day — with 300+ hours left for whatever else is on your list.
Sources: FSI language data · ABRSM grade framework · Hal Higdon marathon plans · Staples reading-speed study (238 wpm avg) · NaNoWriMo drafting data · FAA ground-school requirements. All estimates are conservative minimums.
"Time is the only resource that cannot be manufactured, borrowed, saved, or recovered. Money lost can be earned back. Health lost can often be restored. Relationships strained can be repaired. Hours lost are gone permanently."Ron Franklin · AttentionPlease®
The goal isn't more productivity. It's choosing what your finite hours are for — before someone else chooses for you.
This isn't a discipline problem. You're not lazy or weak. These platforms are engineered to capture your attention — and you haven't had a system to fight back. Until now.
Ron Franklin · Emmy Award-winning producer, author, classical guitarist, founder of AttentionPlease®
A few years ago, my evenings were gone. Not to anything dramatic — just the slow drift of screens. Television. Scrolling. Other people's content filling the hours where my own life was supposed to be. I had real goals — music I wanted to make, writing I wanted to finish, a body I needed to reclaim — and every night I'd look up and the time was just gone.
One live two-hour Zoom session. You'll complete your personal Attention Audit, get a working introduction to the AFR framework, and build your 30-Day Reclamation Blueprint — all in session. This isn't a lecture. It's interactive, and you leave with documents you built yourself.
Because willpower and timers address symptoms. This workshop addresses the system. The Awareness → Friction → Reclamation framework doesn't ask you to resist urges — it asks you to redesign your environment so the urges occur less and the alternatives become easier.
The place where the work continues — additional course modules, ongoing accountability, and a group of people actively doing the same work. Workshop attendees receive an invitation at the end of the session. Explore it now →
Anyone who feels the gap between where their attention goes and where they want it to go. Professional, parent, student, creative — if you have something you want to build, finish, or become, and screens keep getting in the way, this is for you.
Two hours. One framework. A plan with your name on it.
Register now — $17"You're not behind because you're weak. You're behind because something has been taking your attention before you could use it. Two hours. That's all it takes to start getting it back."Ron Franklin · AttentionPlease®